Why User Experience Matters?User Experience is a means to drive product innovation and differentiation. When implemented successfully, UX contributes to a number of…Nov 25, 2020Nov 25, 2020
What is user experience design?User Experience (UX) is everything that affects a user’s behaviour and interaction with a product or service. It’s about how a person…Nov 25, 2020Nov 25, 2020
Is customer experience and user experience the same thing?I was in a design meet-up a while ago where I heard the presenter saying this — Customer Experience (CX) is the same as User Experience…Nov 25, 2020Nov 25, 2020
How to kick-start a project in non-agile organisationsIn the past few of years of consulting, I am meeting a new breed of user experience practitioners — young grads who has UX as a subject in…Nov 25, 2020Nov 25, 2020
Six competencies for strong CX managementCustomer Experience Management is bloody challenging. Delivering a consistent (and pleasurable) experience across dozens of channels…Nov 25, 2020Nov 25, 2020
Driving user experience using the Kano modelHow often are you asked to jump straight into the design without doing any research? Well, it happens to me quite often. Reason — lack of…Aug 9, 2019Aug 9, 2019
5 lessons I learned early in running my own businessI grew up in a middle-class family in India. My mum was a teacher and dad worked for the government. They made sure that we always had food…Feb 23, 2017Feb 23, 2017
